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Tips for Marketing Your Business Using Bulk SMS Do you want to hit your business sales targets? If so, one of the marketing channels you should consider is SMS. Bulk SMS marketing is a cost-effective way of reaching your prospects with offers for your business. The open rate of text messages is very high. SMS open rates beats that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. To provide value in 612 characters, you have to carefully craft your message. If you craft a very short message, you risk not providing adequate information to your audience. On the flipside, your audience may get bored if the SMS is too long. This is one of the reasons you need to carefully come up with the right SMS message for your audience. Timing is Key To be successful with your bulk SMS marketing, timing is everything. To know the best time to send a marketing message, think of your business. For instance, you may want to drive customers during lunch hours if you are running a restaurant. Thus, it will be prudent to send SMS messages just before noon. You want your message to be relevant to what people are doing at the time. For instance, people are usually thinking of where to go for lunch a few hours before midday. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. Many people may be thinking of unwinding at the end of a long day at work. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. This is a win for both you and the customers. Your customers will have a place to go to while you will get more sales.
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There are a number of days when you should avoid sending bulk SMS messages. For example, Mondays can be a bad day. After being away from the office during the weekend, most people are usually busy on Mondays. It is also important to consider the time when you will be sending the bulk SMS messages. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business. Think like a consumer if you would like to have a successful bulk SMS marketing campaign. Send your messages at a time when people are more likely to be receptive to them.