Valuable SEO Tips for your Cleaning Company Site
Back in the day, offering highly specific services like professional cleaning was a lucrative business that never really had that much of a competition. Now if you happen to own this type of business a few decades ago, it’s safe to assume that you probably didn’t think about doing any marketing because there really wasn’t a need to since all customers flock to you with the absence of competition.
Sadly though, the same thing cannot be said today. With so many companies offering the same professional cleaning services today, competition is so fierce and if you don’t launch a proven and effective marketing strategic, it should be very difficult to keep up. It’s no secret that the most efficient way to advertise and market your company and the services you’re offering is by building your own website and doing search engine optimization to put it on top of search engine rankings.
So, if you are serious about building a highly optimized website for your cleaning company, follow these important SEO strategies:
Give Local SEO Priority
It’s safe to bet that everyone can literally build their own website today and place conventional information in it, including a contact form, list of products and services, and information about the business or company. But what you don’t know is that building a website isn’t enough. You need to make sure you’re optimizing it to target local customers. There’s really no need for you optimize your website to the everyone in the country because you only will be offering your services to a specific local area.
It’s All About the Keywords
It doesn’t matter if your business offers residential or office cleaning services or maybe both; the thing is if you want your website to be the portal of your success in getting clients online, you need to work with the right set of keywords.
How About an Optimized Content Hub?
A content hub is actually an area or page on your website which centralized the content for easy access and viewing for the visitor and potential client. An integral part of this content hub is a blog, which is your primary tool for handing out valuable information to your visitors on a consistent basis. Although SEO has seen a lot of changes in the past years, it’s no secret that content remains king.
SEO and Social Media are Inseparable
Last but definitely not the least is the fact that when you’re doing an SEO campaign, it needs to include social media presence. Arguably the most effective and quickest way to increase visibility online for your business is to build profiles in the most popular social media platforms like Facebook, Twitter, LinkedIn, and Instagram. No other SEO strategy is more effective in terms of connecting to people and building a positive reputation for your brand.